Project Lead | Research | Information Architecture | UI | UX
Background
The IKEA Hong Kong app allows users to browse and purchase products. Boasting a "seamless shopping experience", IKEA Hong Kong surprisingly does not have an AR function to allow users to view products in their home. There is a separate app, IKEA Place, for the AR function.
Challenge
To merge IKEA Hong Kong and IKEA Place app
My Role
Lead UI/UX designer responsible for concept creation, user research, UI design, wireframing and visual design
Primary Research
Conducting a survey allowed me to identify users' shopping habits when it comes to IKEA and online furniture shopping.
In Hong Kong, IKEA is the default furniture store. Out of all the survey participants, 100% stated IKEA as their choice of store due to its ease of access and affordability. A major point highlighted by the survey is that the users avoided shopping online because they had trouble envisioning the item in their home without seeing it in person. None knew that the IKEA Place (AR) app existed.
Current IKEA App
Current IKEA Place App
Combining IKEA and IKEA Place (AR)
By combining the two apps together, users can actually have a seamless online shopping experience.
While combining the two creates a better online experience, it also creates an opportunity to enhance the in-person shopping experience. By adding QR codes to the displays in the showroom, customers can call for assistance or visit the online product page.
Low Fidelity Screens
Creating low-fi screens of the current IKEA app allowed me to rearrange and restructure the app. For the IKEA app, it was as simple as adding in the AR button to the product page. The main changes came with the IKEA Place section of the app.
In the AR section, users have two options: to scan the current room and place the product, or select a photo of a room from their camera reel and place the product. That way, users can see if a product suits their home if they are shopping in-store.
High Fidelity Screens
In the AR section, users have two options: to scan the current room and place the product, or select a photo of a room from their camera reel and place the product. That way, users can see if a product suits their home if they are shopping in-store.
New AR Functions
Apart from the original AR function of scanning the current room and placing the product, users can now select an image from their camera roll and place the product to see how it fits. Users can utilise this function while shopping in store to save them the hassle of needing to return a product if it does not suit their home. Lastly, users can scan and item in their current room or photo and search the IKEA database for similar products.
AR Room Scan
Saved Image Product Placement
AR Product Placement
Item Scan
Final Product
This integration will enhance both the online and in-store shopping experience.